As a key feature of the business was also to provide B2B
services as well as B2C, I felt it important to make a representation of how
the branding can work visually for B2B packaging. In terms of shipments at with
the businesses it is important to include branding on external boxes. This is
both identification reasons and also to be able to have an extra form of
advertising, if a company is paying for the products to be sent them anybody
that comes into visual contact with that box will instantaneously be visually
informed that that is an Entwistle’s of Lancashire product.
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| B2B Shipment Packaging |
The box itself contains the logo as large as possible on
the side that is appropriate (the landscape) on each side of the box the logo the mark itself is placed, reflecting the way in which the logo mark is placed on
the packaging of the products itself.
Commercial Communications:
Due to the nature of the business, I also wanted to design
some commercial communication material including letterhead and business
cards. Again, I just wanted to show the way in which the brands we use
versatile across the board of all needs that the brand could possibly incur.
The letterhead design would feature the logo at the top
centre to be the focal point of the piece, at the bottom left the logo mark
singularly is used, this is to again reaffirm the branding no matter what part
of the latter can be seen once folded.
The business cards retain the use of colour and the separation between texture as can be seen throughout the rest of the branding,
the business cards are created by three layers of the card being compressed
together with the centre also consisting of the same colour as the bright pop on the
outside. Meaning when stacked the colours are eye-catching and striking,
further pushing the brand identity no matter what way the communication
material is presented.
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| Letterhead |
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| Business Card Variations |
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