ID - Design Development/Crit

Before moving forward with developing my own illustrations for each of the pieces I decided to have another critique session. In which presented to further initial ideas which were created using found illustration online, I also presented two different styles of layout. One is the layout which I would prefer to do as I believe it offers more equality between the text.

Trial 1

This extension of the design experimentation sees my own layout the typography. I believe this layout and typography offers a more equal style than the TFL specified advertising layout. It had the hierarchy means the information at the bottom is just as important as both the straplines, this is really implemented through the visual by allowing the information to have its own space. Therefore, bringing the redesign naturally down to this after reading the top strapline, and tying the piece together as a whole. The colour of the background was taken from the colour of the background of the found imagery, although this was important to put in here to show the way in which colour will play an important role in the final design itself. Although the colour will be taken from the travel to London design specification. The image style is also similar to the illustration I will be creating for this section of the campaign.

Feedback:

• The text has a good sense of hierarchy and therefore makes it all seem accessible without being too much in one area.
• If it's will travel to London the typeface needs changing.
• Have you considered adding all elements to be able to play around replacement?
• The colour and illustration style works well, but the illustration could be larger to be able to more accurately visually represent the meaning behind.

Trial 2

Within this trial, I decided to follow along the wire frame modular grid which is created from my research of the current TFL advertising across the network. The strapline is the largest piece of text on the page, therefore, drawing the eye instantly towards, followed on by a small amount of information regarding invisible disability itself linking the entire piece back to the cause, followed by a smaller call to action. By rigidly following this technique it automatically starts to look like a TfL actor, therefore, gives a sense of visual authority over what the actions of the consumer are, this is something I need to take into consideration as the authority is key in making sure this awareness plan is actually listened to.

the bold bright colours eye-catching and will stand out, and also speaks to the visual language of travel for London. The imagery is in the style of an illustration that is appropriate. Once again, the colour was taken from the found imagery, but this will be changed to infit with one guideline once I create my own illustration. The concept behind this is that the astronaut fills no gravity, links to the typography by saying without it you Wednesday grounded which very evidently the astronaut is not.

Feedback 

• The structure of this works better and looks more like an actual professional advert which would be seen on the tube
• be mindful of the receipt works well as impactful and short
• it works well alongside the lookup campaign, as an addition which could be added onto it, the logos as well as the travel and logo needs adding to the bottom
• the typeface needs to be changed to make it in line with the travel to London typeface to offer the official authority which is needed