Cherrytree Bakery - Evaluation

Overall, I believe that this brief was successful, created a brand that was alongside the existing product range. The new brand is a representative of partisan values in the way that it visually links to handmade in traditional techniques and methods through the uses of textures and image manipulation. The new brand is eye-catching and recognisable due to the bright pops of colour that contrasts against the Artisan nature of the rest of the imagery and branding itself, which in itself is representative of Lancashire culture; something which the brief was specific and wanting to be a big part of the brand itself. The brand was designed in a style that keeps the family who created it at the forefront, was taking individual considerations the community and people, with which make the brand what it is. Both business to business and business to consumer branding identity has been taken into consideration with each step of the branding itself, with various outcomes showing the way in which the branding should be used.

I responded to both research and feedback from peers and tutors in order to create a successful branding. I know the body was successful due to the fact that it was shortlisted for the competition, I believe the brand presentation helped push forward my ideas and bring to the forefront the concept behind the brand. I believe the style of presentation also enabled me to be able to present my ideas in a clear and concise way without actually presenting them in person.

Overarchingly the experience was positive, and I enjoyed creating the brand at each step, although unfortunately due to the lack of communication between the University and the client who set the brief I'm still yet to hear back about the results of the competition. Once questioning the University about the possibility of contacting the client to push for a result, on multiple occasions both in person and over email, I was faced with a rude response which seemingly felt as if the university did not care that some six months after the brief and handed in and nothing was heard, that it was acceptable.