Presentation Notes:
Presentation note
Lucy and Hannah
Main insight - Brut used to pride itself on being the brand that teens use as their first cologne; transitioning them into manhood.
This led to our strategy ‘Show that Brut is the key to Manhood’
Target Boys graduating from using Lynx (For teenagers) To become men using BRUT (For MEN).
Proposition - Manhood Essential
Big idea - There's two sides to every bottle.
Show campaign
Lucy - Read out loud the copy.
Hannah - Talk through design
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