Cherrytree Bakery - Crit 2

In my second crit decided to present the work I had with the rationale, in order to get a response from people to assess how well I've actually met the brief and the rationale itself. The overall feedback was good and positive they felt that everything was justified in the way that it needed to be and met the brief to the expectations and beyond. They believed it was not beyond due to the fact that I had extended the branding into different situations where it would be presented to give the client an overall visualisation of how it would work.

It was discussed how I would be able to present this to the client in terms of handing over a PDF that had all of the branding aspects, I discussed my idea of presenting it in a way that would be almost like a design board. Although was completing my placement for each branding project that we were completing we created a brand presentation. This spoke through the guidelines of how to use the brand including the colours typography and spatial needs of the branding itself. Through doing this display with allow me to give a short description behind each of the uses of the branding and the branding itself, therefore allowing me to be able to present my ideas in word format, in a way of normally pitch the presentation of this type.