ID - Rationale

This campaign will focus on raising awareness of the eligibility of using priority disabled facilities on travel for London services, the people who have invisible illnesses/disabilities. Visible illnesses and disabilities are classified as disabilities. From primary research, it has been discovered that most people who have invisible disabilities would rather avoid judgement and having to justify their own disability to a stranger, then use a facility that may significantly help that disability on the journey. The campaign highlights various things that every day we all need to live, yet we cannot see. Putting further highlight on the fact that people have elements of their life that not everybody can see, nor understand. Therefore, by having some empathy and understanding the people who are living with invisible illnesses and suffering from invisible disabilities, it is alleviating the stress of everyday travel which may cause harmful effects to these conditions people live with every day.