ID - Poster Further Layout Experiment

Due to the feedback which I received in the last critique session, I decided to do some further experimentation with the layout of the designs I decided to move forward with. Although due to the feedback the overwhelming majority said that the type works better underneath the strapline once I place this into InDesign with the new designs and the new illustrations with the colour scheme, the information itself about the invisible disabilities became lost. In order to avoid this sense of hierarchy disappearing, I decided to meet the tax back to a centred position at the bottom above the second strapline. This allows the text to have a sense of natural progression in the way that it should be read and also allowed for enough room between the text in the image itself. As can be seen below within figure 1 having all of the text in one area of the page made it seem to cramp together, taking away the importance of the information about the invisible illness itself.

Figure 1

As can be seen in figure 2 by moving the text of the centre at the bottom of the page, above the second strapline, it allows for the image to be more central therefore adding a sense of equilibrium between the two sentences of text above and the two sentences of text below. Was also allowing the second strapline to remain relevant to the piece in a way that it has its own room, the audience to be able to visually absorb all of the information.

Figure 2

Although in theory the original positioning of the text would work better for the travel for London advertising wireframing which I studied earlier on within the research process, in the actual design process of it all it doesn't make visual sense.

I also saw this opportunity to further experiment with the colours of the illustrations as I had before in the previous visual experimentation phase. This reaffirmed to me that some of the colours needed to be changed in order to be able to create a more consistent feel for the campaign throughout. As can be seen in figure 1 is a colour scheme by utilising a colour from the illustration itself and using it in the background it creates a more consistent visual flow through the piece. This is something that did not happen in the experimentations which can be seen in both figure 2 and three.

Figure 3

As can be seen in figure 3, another theory practice of the design itself which works on paper did not work in the design process itself. For example, in this piece, the dark background would have been used to represent space, theoretically complementing the illustration itself as well as the concept of gravity being a physics-related topic. Even though the colour was taken from the TFL branding booklet, when put into practice imagery itself would work better with a colour taken from the illustration, in order to give it more visual consistency. Through taking where the contrast and offering consistency instead it makes the piece more engaging as the audience is automatically already drawn into the illustration. This is due to the fact that the background will have colours featured on the illustration itself and therefore making the illustration at point of difference, therefore doing its job in visually reaffirming the meaning behind the typography of the piece.