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| Shortlisting E-Mail |
Three months after the submission and after multiple
emails chasing up university to see what's going on with this submission,
received an email to tell me my design has been shortlisted. Although due to a
decision on the name itself the board would need to have a meeting to be able
to decide which design to move forward with. Yet part of the brief was to
create a new name, and a specification of preference was given about the name.
Since receiving this email, it has now been a few more months, I have chased at
the University team who deal with competition entries multiple times. To which
I've had no luck, other than being told they cannot chase it up.
I believe the brief and the design was successful in
terms of creating a branding identity for the brand which spoke for their tone
of voice, was also taking into considerations of developments of the brief such
as the heritage. I can see this was successful through my design being shortlisted.
Unfortunately, I cannot further develop the design nor give an accurate
representation of where the design can go due to the lack of correspondence
between the University and the client themselves, despite multiple requests for
the University to contact the client regarding the brief.
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