ID - Evaluation

Overall the outcomes and the campaign were successful in meeting the needs of the brief. The visual outcome raises awareness of the difficulties of using TFL service with an invisible disability. This is through the notification and reminder to the general audience that there are elements that people live with every day that we can't see, such as air gravity and time which everybody lives with, things all the which the audience can't see, and therefore don't particularly think about. It specifically focuses on discrimination, through the use of copy describing facts to do with invisible disabilities, therefore bringing a large sense of awareness to the forefront of the outcomes. Through using these facts, it also puts into relative terms the number of people who are using facilities that they are entitled to and the way in which judgements should not be a factor of people using facilities that are there for them. This also highlights part of the brief which identifies the need for people to be able to learn rather than just be aware of invisible disabilities. Overall the style was then kept with the travel for London style and therefore retains a sense of authority over the people using the service. Through using the sense of authority of such a big body of travel from London, and creating this campaign is in extenuation to their lookup campaign, it allows the importance of invisible disabilities to be brought to the forefront of the conversation; something which was required after this year's changes in the law which included a lot more visible conditions within invisible disability. The entire outcome was highly led by research, which was completed in-depth and on multiple different levels. The research entailed input from the people who use the service every day who also suffer from invisible disabilities and therefore directly responds to the requirements and needs they believe need changing on the network to be able to raise awareness, in a visual way that is fitting with the environment.